We’re an independent studio. Which means we’re flexible, and fast-moving.

— About
We started Line in 2002.

In the years since, the industry’s grown up and moved on. And we’ve evolved with it. But some things haven’t changed since we opened our doors.

We still work with a good clutch of our original clients – with the same technical rigour and expertise. We’re as curious as we were on day one. That’s why we add to our client work with a few ventures of our own.

— Services
Bring us the seeds of an idea, and we’ll help you shape them into something real and viable.


We are a collaborative partner, we help businesses use design and technology to solve complex problems. We’ll clarify your purpose, gain insight into your users, and propose ambitious but pragmatic solutions.

Stakeholder workshops
User research
Information architecture (IA)
Technical audits
Scoping and planning
Technical specifications


We believe in user-centred design, we refine the user experience (UX), increase engagement, drive productivity and increase revenue. We will embrace your brand, create impact and craft the user interface (UI).

User experience (UX)
User interface (UI)
Product design
Responsive prototyping
Data design
Motion graphics and animation


Whether it’s a website, app or application. We use technology we believe in and are adept with a range of third-party tools. We bring technical rigour and expertise with industry standards, such as ONIX.

Web development
App development (native / hybrid)
Software development
Content Management Systems


Our team is committed to getting the most from your project, we will sustain and improve it. We can provide hosting and responsive support when you need it.

Optimisation and user testing
Analytics and measurement
Search optimisation (SEO)
Content generation
— Process
Each project brings new quirks and complexities. But our approach stays pretty stable.

We get involved early. Scope the product. Design it, develop it, test it, release it – and then provide support, to sustain and improve it.

01 — Scope
02 — Design
03 — Develop
04 — Populate
05 — Release
06 — Support

And we keep track of the entire process with Webtility: a system we built in-house to manage budgets and schedule.

— Technology
We only use technology we believe in. Including some we built ourselves.

Trends come and go but the fundamentals stay the same. So we stick to what we know works: well-written code; code you can maintain; code you can test.

Microsoft stack

SQL Server

LAMP stack


Client side

CSS / Sass


Apache Cordova
— Software and platforms
We made the tools we need.

Introducing Sitesuma and Webtility: software we built ourselves, to make our development process as flexible and efficient as possible.

They work brilliantly for most of our projects – but we’re also adept with a range of third-party tools and platforms. It all comes down to one question: what’s the best way to get the job done?