Fiona Neill is an author and journalist who has written five Sunday Times bestsellers. Her novels have been translated into twenty-six languages and have sold over a million copies worldwide.
Fiona approached us to help her develop her online presence. We designed and developed a simple microsite to promote her new book, Beneath the Surface, as well as support previous titles, other writing and events.
Visually the site had to engage readers and sit comfortably with the latest book as well as Fiona’s back-catalogue. The site had to be simple to administer and easy to update.
Analysing and improving the performance of a landing page promoting a new book is crucial.
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