Established in 2001, the Global Lung Cancer Coalition (GLCC) provides an international 'voice' for lung cancer patients, it comprises 28 non-governmental patient organisations from across the world.
Working with the Roy Castle Lung Cancer Foundation and Incisive Health we developed the Global Lung Cancer Atlas.
The Atlas provides data from around the globe on the following key lung cancer indicators:
And allows users to visualise that data and compare data from different countries. The Atlas exposes variations between countries in terms of lung cancer and recovery, it supports the case that much more needs to be done to improve the quality and consistency of lung cancer diagnosis, treatment and care.
Analysing and improving the performance of a landing page promoting a new book is crucial.
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