Established in 2001, the Global Lung Cancer Coalition (GLCC) serves as an international voice for lung cancer patients, bringing together 28 non-governmental patient organisations from across the world. Their mission is to raise awareness, improve treatment standards, and advocate for better outcomes globally.
Our Approach
To support this mission, GLCC, in partnership with the Roy Castle Lung Cancer Foundation and Incisive Health, commissioned us to develop the Global Lung Cancer Atlas—an interactive platform that visualises key data on lung cancer incidence, survival, and national responses across the globe.
Our challenge was to create an intuitive, highly interactive tool that not only displayed complex datasets but also enabled meaningful comparison between countries—helping to expose global disparities in lung cancer outcomes.
We approached the project with a strong focus on usability, accessibility, and performance. Through an iterative design process involving close collaboration with stakeholders, we refined the user experience to ensure the platform would serve healthcare professionals, policymakers, patient advocates, and the public alike.
Key capabilities demonstrated included:
Advanced data integration: Aggregating, normalising, and structuring disparate international datasets for consistent, accurate visualisation.
Interactive data visualisation: Designing and developing a responsive map-based interface that allows users to explore and compare indicators such as:
- Lung cancer incidence
- Mortality rates
- Survival rates
- Existence of national cancer plans and registries
- Implementation of the WHO Framework Convention on Tobacco Control
Custom comparison tools: Enabling users to select and compare multiple countries side-by-side to identify gaps and opportunities for improvement.
Scalability and flexibility: Building the platform on a robust, scalable architecture that supports future data updates and feature enhancements.
Accessibility and inclusivity: Ensuring compliance with WCAG accessibility standards to make the tool usable for a broad audience.
The Outcome
The Global Lung Cancer Atlas empowers users to easily visualise and analyse variations in lung cancer outcomes and responses across countries. By exposing disparities in diagnosis, treatment, and care, the Atlas supports global advocacy efforts to drive policy change and investment in lung cancer services.
The project showcases our ability to transform complex datasets into engaging, user-friendly tools that support meaningful action—highlighting our expertise in interactive design, data visualisation, and strategic digital development.
