Jeffrey Archer

Increase online engagement with readers and grow the audience for an established author.

Published in 97 countries and more than 33 languages, Jeffrey Archer is a firmly established author.

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Jeffrey Archer

The brief

We collaborated with Jeffrey Archer’s team to greatly improve his digital platforms, increase engagement with readers and build his audience.

Cross-platform solution

We worked to develop a clear and consistent content plan and voice that could be applied across digital channels. Following a content audit of the existing site and a review of IA, we redesigned and developed the website to increase visitor engagement resulting in a reduction in bounce rate and increases to time on site and pages per session. Our work included an audit of social channels with a focus on recreating the YouTube channel and starting a programme to actively grow followers and engagement on Instagram.

The site is built on Wordpress.

* Data based on month on month comparison post-launch.

Increase in page views*
Reduction in bounce rate*

Jeffrey Archer

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The team at Line were a pleasure to work with, creative, knowledgeable and always going the extra mile. They’ve produced a website that I am proud of, and that promotes my new books and connects readers, old and new, with my back catalogue, wherever they are in the world."