Published in 97 countries and more than 33 languages, Jeffrey Archer is a firmly established author.
Published in 97 countries and more than 33 languages, Jeffrey Archer is a firmly established author.
We collaborated with Jeffrey Archer’s team to greatly improve his digital platforms, increase engagement with readers and build his audience.
We worked to develop a clear and consistent content plan and voice that could be applied across digital channels. Following a content audit of the existing site and a review of IA, we redesigned and developed the website to increase visitor engagement resulting in a reduction in bounce rate and increases to time on site and pages per session. Our work included an audit of social channels with a focus on recreating the YouTube channel and starting a programme to actively grow followers and engagement on Instagram.
The site is built on Wordpress.
* Data based on month on month comparison post-launch.
The team at Line were a pleasure to work with, creative, knowledgeable and always going the extra mile. They’ve produced a website that I am proud of, and that promotes my new books and connects readers, old and new, with my back catalogue, wherever they are in the world."
Let's talk about your project. Get in touch by email or call +44 (0)20 7249 9458.
