Increase online engagement with readers and grow the audience for an established author.

Jeffrey Archer

Published in 97 countries and more than 33 languages, Jeffrey Archer is a firmly established author.

Jeffrey ArcherJeffrey ArcherJeffrey Archer

The brief

We collaborated with Jeffrey Archer’s team to greatly improve his digital platforms, increase engagement with readers and build his audience.

Cross-platform solution

We worked to develop a clear and consistent content plan and voice that could be applied across digital channels. Following a content audit of the existing site and a review of IA, we redesigned and developed the website to increase visitor engagement resulting in a reduction in bounce rate and increases to time on site and pages per session. Our work included an audit of social channels with a focus on recreating the YouTube channel and starting a programme to actively grow followers and engagement on Instagram.

The site is built on Wordpress.

Data based on month on month comparison post-launch.

80%
Increase in page views*
32%
Reduction in bounce rate*
"
We collaborated with Jeffrey Archer’s team to greatly improve his digital platforms."

Services

Design
Development
Support

Technologies

PHP
WordPress

Client

Jeffrey Archer

See the site

View site