Book publishers can use their back catalogue to aid their social media strategy and quickly respond to trends by repurposing and promoting relevant content from their existing books. This can help publishers engage with their audience, build brand awareness, and drive sales of their backlist titles.
Here are some ways that book publishers can use their back catalogue to aid their social media strategy:
Share quotes and excerpts from backlist titles. Publishers can share memorable or thought-provoking quotes and excerpts from their backlist titles on social media. These quotes can be used to spark discussions or encourage readers to revisit a particular book.
Highlight books that are relevant to current events or trends. Publishers can promote backlist titles that are relevant to current events or trends on social media. For example, if there is a renewed interest in a particular genre or theme, publishers can use social media to highlight relevant books from their back catalogue.
Create themed book lists. Publishers can create themed book lists from their backlist titles and share them on social media. For example, a publisher could create a list of their top 10 crime novels or their favourite books about travel.
Share author interviews and podcasts. Publishers can share author interviews and podcasts from their back catalogue on social media. These interviews and podcasts can provide valuable insights into the writing process and help readers connect with their favourite authors.
Repurpose content for different social media platforms. Publishers can repurpose content from their backlist titles for different social media platforms. For example, they could create Instagram posts featuring quotes or book covers, or use Twitter to share bite-sized facts or trivia about their books.
By using their back catalogue to aid their social media strategy, publishers can quickly respond to trends and engage with their audience. This can help publishers build brand awareness, increase sales of their backlist titles, and establish themselves as thought leaders in the industry. Additionally, social media provides a platform for publishers to interact with their audience, receive feedback, and stay up-to-date with the latest industry trends and developments.
If you’re a publisher and would like to discuss your social media and digital marketing, we would love to hear from you.
